Does Your Business Actually Need a Mobile App? Honest Advice

The Honest Truth

Not every business needs an app. They're powerful but expensive. Let's figure out if one makes sense for YOU.

When You DO Need an App

- Repeat customers (restaurants, gyms, salons)

• Complex functionality (booking, loyalty)
• Offline access needed
• Push notifications critical
• Heavy repeat e-commerce

  When You DON'T

  - Just starting out (website first)

• Infrequent customer interaction
• Want a digital brochure (website = cheaper)
• No maintenance budget

  Real Costs

  - Development: €2,000-10,000+

• Monthly maintenance: €100-300
• App Store fees: €99/yr Apple, €25 once Google
• Marketing the app

  Smart Alternative: PWA

  Progressive Web Apps look like native apps but run in browsers. Cheaper, works everywhere, no App Store needed, instant updates.

  Decision Checklist

  1. Will customers use it weekly?

Does it offer something your website can't?

Can you afford €200+/month maintenance?

Will you market it actively?

All "yes"? An app might be right.

Not sure? Free consultation — we'll give honest advice, even if it means recommending against an app.